Meet Ultra Violet: Pantone

Meet Ultra Violet: Pantone's Color of the Year for 2018

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What Purple Represents

We've covered some of the emotions associated with different colors here before. Purple, in particular, is often linked to terms like soothing, exciting, and calm. In a study on fashion brand personality, purple logos were significantly associated with sophistication, including traits like "feminine", "glamorous", and "charming".

As a color, purple is the result of combining red and blue in different proportions. Warmer purples (like lilac) contain more red and cooler purples (think periwinkle) contain more blue. Ultra Violet, the specific shade Pantone has chosen this year, is closer to blue, features a high chroma (intensity), and a low value (dark).

Hop On The Trend

Feeling ready to use Ultra Violet in your next project? Here are a few fonts, graphics, and templates that will make it much easier:

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